How can we best utilize human observations as a reliable source of information?
Every day, track five observations. What do you really take notice of? What becomes white noise?
It seems simple to do but is harder than one may think. As designers, we map and visualize observations to reveal insights, emerging trends, patterns, pain points and opportunities of those we interact with. We become trained curious thinkers and detailed observers.My daily observations were tracked over a period of three months and recorded using photographs. These were translated into words that than were colour-coded by emerging themes. Over 400 observations were recorded and ranged from the mundane and everyday to the absurd and surprising. In my daily observations, the route was almost always the same. Wake up, take the subway, go to school, come home, repeat. It is the moments in between that break us from our daily routine and which become interesting